🏁 Cruise Nights start May 24th — Every Saturday through Labor Day Details →
Open | East Troy, WI | (262)642-2929
Today's Forecast: 🍦 Pay Day Full Month →
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Every Saturday starting around 4pm - Memorial Day through Labor Day - Gus's transforms into one of Southeast Wisconsin's best car shows. Classics, hot rods, rat rods, exotics — anything on wheels shows up. Hundreds of cars. Great music. Better food.
See This Season's ScheduleGus got his first taste of the restaurant business at 14, working in his uncle's kitchen. He never looked back.
In 2003, he and Jess opened Gus's Drive-In in East Troy — on the site of a 1960s A&W — and have been feeding the community ever since. Real food. Real people. A little neon never hurts.
Our Full Story
A genuine piece of American roadside history, standing guard at Gus's since day one. One of Wisconsin's most beloved roadside landmarks.
His Story →🎁 Gift Cards
Perfect for the hot rodder or custard lover in your life. Available online.
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Join the Program| Monday | Closed |
| Tuesday | 11 am – 8 pm |
| Wednesday | 11 am – 8 pm |
| Thursday | 11 am – 8 pm |
| Friday | 11 am – 8:30 pm |
| Saturday | 11 am – 8:30 pm |
| Sunday | 11 am – 8 pm |
3131 Main St
30 min south of Milwaukee · 15 min west of Lake Geneva
